Entrepreneur
Randa McMinn is a Senior Vice President of Marketing at Ten-X. For almost 15 years, Randa McMinn has been married to a "serial entrepreneur," who sold his first two start-ups and is now about five years into his third start-up company. She lives with her husband and son in the San Francisco Bay Area and works as a senior marketing executive who has served a diverse profile of organizations in the areas of technology, financial and business services, eLearning, retail, and real estate. Randa has more than 20 years of experience in driving revenue performance through targeted, cross-channel marketing programs that build awareness, engage, grow incremental sales, and increase customer success.
They Might Be Thinking:
- How long will we have to go without additional income?
- Will we have enough money to live on with savings and/or my income alone?
- Do my health benefits support the family needs?
- How much of our own money should we invest in the new venture?
- What kind of time commitment will this new venture require from my spouse/partner?
- How much travel will be required?
- When will we know if this new venture is staged for success?
- How long does it take for a startup to be profitable?
- How do I keep my spouse/partner motivated after constant rejections?
- What are the signs of when we should perhaps fold on the opportunity?
- How will this new venture change our family dynamics?
Words That Might Be Encouraging:
- It takes great courage to try something new - never forget that.
- You have to keep pushing through the rejections and press on.
- Your idea is not going to be for everyone.
- Just because people may not see your vision as you do, does not mean it's not a worthy vision.
- This is a solid venture, and I know you can do this. Although it's tough right now, you cannot give up.
- How can I help support you?
- Success doesn't happen overnight.
- Did you know that entrepreneurs experience 3.8 failures on average before final success? Henry Ford had three failed businesses before starting Ford Motor Company. You CAN do this.
- Your venture is a work in process, so stay focused on the long-term view.
- There is nothing easy about being an entrepreneur, so know that challenges are going to come.
Words That Might Be Discouraging:
- This is never going to work.
- When are you going to get a real job?
- Why did I agree to support this?
- When are you going to finally be making some money?
- All you do is work.
- Why do I have to be the one to sacrifice and compromise all the time?
- You just aren't cut out to be an entrepreneur.
- When can we finally call it quits on this idea of yours?
- Maybe all this rejection is a sign that this isn't a solid business venture.
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