Head of Digital Marketing Template
Content Marketing, Brand Building, Net Promoter Score, KPIs, Website Development, Facebook, Instagram, Linkedin, Social Media, Storytelling
He or She Might Be Thinking About...
How do I build my relationship with the Head of Marketing or CMO?
What is the role of digital marketing in our business and category?
How do I show the impact of digital marketing for the business?
What are the key functions of our mobile app for our customers?
How do we make our website a destination site for our customers?
What do we need social media to do for our brand?
What are the best channels of social media for our brand?
What companies do we need to benchmark against for our social media strategy?
What are our social media guidelines?
Is our digital content calendar up-to-date?
How many times a day/week should we be actively posting and sharing content on social media?
What does the quality control process look like for our digital strategy and published content?
What is our core message to all stakeholders?
What is our roadmap for social media upgrades for the next 3 years?
What is the biggest change we need to make with our digital media strategy?
How do we measure digital media's financial impact?
How much effort should we spend on SEO optimization?
How do I get our CEO engaged in our social media strategy?
How does mobile vs. desktop fit into our strategy?
How often should we contact our customers with company updates via email?
What tools do we need for the sales team to customize their communications with customers?
What are the KPIs for our social media strategy?
Words That Might Be Encouraging
Your ability to engage with employees and customers is the most cost effective way to improve communications.
I am counting on you to own the digital strategy and the relationships required to drive results.
I believe in you!
Thanks for your leadership.
You are doing a fantastic job.
Digital marketing is such a new and exciting skillset. I'd love to visit with you to learn more about all of the strategies and intricacies of how it helps our company.
Our digital strategy is critical to driving the next cycle of growth.
Make sure that you use KPIs to reinforce your strategic initiatives whenever possible.
I enjoy working for you and have learned so much from your leadership.
It's one thing to be a manager, another thing to be a mentor, and an entirely different thing to be a leader. You're excellent at all three.
Good things come to those who hustle.
Our company is lucky to have you as a leader.
You are making such a positive impact on your employees.
Your leadership style is very inspirational.
Be a cheerleader. Always encourage your staff to be at their best.
Don't forget to celebrate accomplishments, both big and small.
You are a true visionary in your field.
Ask your employees for their thoughts and opinions.
Be consistent, honest and clear about your vision, communication style, and expectations of your staff.
Build and maintain relationships, both internal and external.
Don't be afraid of change; embrace it.
Words That Might Be Discouraging
That's a great idea, but let's not fix what isn't broken.
We are not paying you to focus on areas outside of the digital space.
Your ambition is substantial. You just need to pace yourself.
I'm surprised your team responds as well as they do to your leadership.
Are you sure that is the best digital strategy for our business. I have never seen that approach in our business?
I appreciate the input, but that isn't part of your job.
The marketing department is nice to have, but isn't a necessity for company operations.
Marketing is usually the first department for cuts during a downturn. I hope that isn't the case for you and your staff.
What do you do exactly?
My friend is a Marketing Specialist at XYZ Company. You guys seem to have the same job.
I don't think we really need digital marketing. None of our competitors focus on digital marketing.
You seem busy all the time. Where do you find the time to balance it all?
So what exactly is digital marketing anyways? Like posting on Facebook?
Video and Media Library
6 BEST Digital Marketing Tools to Grow Your Business Online
What Is Digital Marketing and Why It Matters - The SAS Point of View
Interview with Avinash Kaushik, Digital Marketing Evangelist for Google
The surprising habits of original thinkers | Adam Grant
How To Get a Job In Digital Marketing | Marker Monday
Steve Jobs' Amazing Marketing Strategy
Martin Kihn, Research Executive at Gartner, CMO Club TV
David Edelman: Mastering Digital Marketing, The Challenge for Senior Leaders
Elisabeth Charles, CMO at Petco - CMO Club TV
Rodney Williams, CMO, Moet Hennessy
Ian Rowden, CMO at The Virgin Group - CMO Club TV
Mitch Joel - Digital Marketing
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